The role of product manager is one of the most challenging in the modern business environment. PMs must be experts on their products from all angles, design to packaging, at the same time constantly reassessing customer input and satisfaction and a changing marketplace. Experienced PMs seeking an even greater challenge have probably given some thought to transferring exceptional product management skills to that most storied of positions: entrepreneur. At first blush, it’s not the most obvious jump – entrepreneurial genius is still a pretty specialized and rare commodity – until you start to break it down. That’s because there are a number of qualities and skills that product managers typically develop that are directly translatable to becoming a successful entrepreneur.
The product manager is an integral role, especially in technology companies. It is the equivalent of the brand manager in companies that deal with consumer packaged goods. Product managers are often regarded as the chief executives of the product or product line, and they are responsible for products’ features definition, strategy, and roadmap. However, product managers are often bombarded with many product suggestions from different stakeholders, and therefore, their productivity can suffer if they don’t remain focused. Below are some tips that product managers can count in to enhance their productivity.